A high-priority goal when initiating a relationship with a prospect is the establishment of your credibility. Without credibility, it's nearly impossible to move past the first stage. You need to demonstrate that you know what you're talking about, that you're trustworthy, knowledgable, and that you'll be able to solve problems.

Being able to write well about a topic is a good way to demonstrate your knowledge and bring your own unique perspective forward.

A blog is a cheap (or even free) of getting your voice heard, and one of the great advantages of blogging is the way that they play very well with search engines, so anyone popping a searchword into Google stands a good chance of bringing up your blog and reading what you have to say.

They say write about what you know, so get out there and put your unique selling points out there in your own voice.

3 Techniques to establish your credibility with a blog

1. Write about what interests you in your field. Enthusiasm is infectious. If you're passionate about what you do, it'll come through in what you write and add to your credibility.


2. Write commentary about the industry. Demonstrate your expertise by providing your expert opinion.


3. Provide useful information for your readers. Ideally, it's information that will lead your customers to realize that the service you offer is valuable and meets a need or solves a problem.


|