The fact is that content is what drives your website. Lucia Mancuso has written a very good synopsis of the process of designing the architecture of the content of your site. It's not easy to create a site that's useful. You need to know exactly what it is that your website is going to do for your customers and your business.

One of the most important elements of every website/ blog site is its content. Content is the key factor that your viewers are looking for.

Brainstorm on all possible topics, content, subjects etc… that you may write about on the site. Don’t do this in any order; just let your mind run with it and write down everything that comes to your head. (I like to do this and walk away from it for 24 hrs and then revisit it again).

No matter what industry you're in, your business needs a website. That much we all agree on. But web design isn't where the journey begins and ends. It's what your visitors are looking to learn about you is just as crucial.

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Organizing Content for Designing Information Architecture - [The Blog Studio]