Lessons Learned From Global Warming
Wednesday, May 24 08:49 AM
| Writing Tips & TricksSeth Grodin’s written an interesting article that discusses one probable cause for our lack of initiative to stop global warming: bad copywriters.
Global is good
Warm is good
How can "global warming" be bad?
In his own reaction to Grodin's article, Brian Clark draws a comparison between the marketing of global warming's impact and the marketing of your business.
In today’s business environment, it’s not enough to have a story. It’s got to be a vivid, engaging story that connects at an emotional level. Anything less may well lead to disaster.
Are you choosing the right words to tell your story and sell your product?
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The Problem With Global Warming - [Seth Grodin's Blog]
How to Avoid the Pollution Plague - [Copyblogger]