From the Typekit website:
“Just add a line of JavaScript to your markup, tell us what fonts you want to use, and then craft your pages the way you always have. Except now you’ll be able to use real fonts. This really is going to change web design.”
Sounds pretty cool. Simple, flexible, and cool.
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Logo design is one of the more mysterious crafts, the intricacies of which are often ignored by the average consumer. I find it fascinating.
It’s extremely important that Logos are created with versatility in mind. As the main component of a company’s corporate identity, the logo acts as the cornerstone of their visual brand. This means it must be reproducible using a huge variety of formats and processes while maintaining the integrity of the logo as it is utilized. Logos may be printed on anything like small business cards and pens to extremely large billboards and signage. They need to work well using traditional print methods like offset lithography and screen printing for T-Shirts, as well as other things the buyer may want like rubber stamps, stickers and embroidered golf shirts. Of course, it must also look fabulous on screen for use on websites and other pixel based media. It’s a good idea to test your logo file at a monitor resolution of 72ppi at an inch or so wide to see what issues may pop up.
6 Things to keep in mind when designing a logo (iStockphoto.com)
A nice tutorial on illustrative lettering by Von Glitschka of IllustrationClass.com
A terrific resource for design professionals. Tips for both the technical side of the biz and the people side.
Hack 2 Work | Core77.com
