Matt of 37signals does a great dissection of Birdwell swimwear’s sales copy.
I wish I sold something that people wanted so much that they’d be willing to put up with my true and undiluted misanthropic disposition.
[On Writing] Birdwell swimwear wants “no more of this wishy washy stuff and nonsense” | 37signals
Doctorow recently published a column in the Guardian on the benefits of free ebooks:
Releasing a book as a free download isn’t newsworthy in and of itself. It was, once upon a time, especially when that book had the backing of a major publisher. Publishers are often characterised as being conservative about the net, so it was surprising when it happened. These days, many writers have convinced their publishers to dip their toes in the water on this, and it’s simply not notable when it happens again.
Which is not to say that free downloads have no role when it comes to promotion, publicity and marketing. Their main effect is to magnify any good feeling your book has generated, by making it simple for people who love the book to get it under the nose of their social circle.
via How free ebooks are good for well-known and obscure writers | Boing Boing.
